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“ When it comes to usability testing, 5 is the magic number. ”
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Remember the HealthCare.gov launch? It was an info-dense hellstorm of a website that was consistently abandoned by frustrated users. Despite a well-designed, simple wireframe with clearly labeled information and a navigable structure, the deeper people got into the process of finding insurance, the more complicated their experience became.
The highlight of this failure was an overblown security process that took up to 60 minutes to complete, leaving users to scramble for alternatives. Situated Research found that “the early stages of application on HealthCare.gov look simple, and encourage users to begin an application; however, the reality is a long process with difficulties that waste users’ time and a delayed gratification of shopping.
“ The more users you add to a test group, the less you’ll learn.”
Usability testing is the number-one tool for making sure these usability flaws don’t happen. Without proper usability testing, the result for HealthCare.gov led to nationwide difficulty in obtaining insurance through the public marketplace and boatloads of public bashing, but that all could have been easily avoided. Despite popular misconceptions about how cumbersome this process is, you really only need 5 test users per testing group to make sure your product offers a smooth experience.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.
“ When it comes to usability testing, 5 is the magic number. ”
How can organizations create a great work/team culture?
Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam.
Remember the HealthCare.gov launch? It was an info-dense hellstorm of a website that was consistently abandoned by frustrated users. Despite a well-designed, simple wireframe with clearly labeled information and a navigable structure, the deeper people got into the process of finding insurance, the more complicated their experience became.
The highlight of this failure was an overblown security process that took up to 60 minutes to complete, leaving users to scramble for alternatives. Situated Research found that “the early stages of application on HealthCare.gov look simple, and encourage users to begin an application; however, the reality is a long process with difficulties that waste users’ time and a delayed gratification of shopping.
“ The more users you add to a test group, the less you’ll learn.”
Usability testing is the number-one tool for making sure these usability flaws don’t happen. Without proper usability testing, the result for HealthCare.gov led to nationwide difficulty in obtaining insurance through the public marketplace and boatloads of public bashing, but that all could have been easily avoided. Despite popular misconceptions about how cumbersome this process is, you really only need 5 test users per testing group to make sure your product offers a smooth experience.
